It’s about permission

Ad platforms and many advertisers have abused consumer data for more than two decades. Privacy regulation and the death of cookies are now forcing companies to rethink digital advertising. A terrible reckoning has begun.

AdvertOne is a madtech company. Our initial product, Ads.One provides ad creation, targeting, and management software that helps you tell compelling stories across ad platforms like Facebook, Instagram, Google, LinkedIn, Snapchat, and Twitter. And we help ensure that your message reaches the people who are willing to listen.

Our advertising cloud monitors the performance of your campaigns 24-hours a day. Our patent pending technology manages your assets dynamically across platforms to find the greatest reach and the most clicks, conversions, and acquisitions. And we help you learn from every interaction.

Let’s start our own relationship. To learn more ping us at now@ads.one.

Precision

Getting permission doesn’t have to result in smaller audiences and lower response rates. Our software manages your campaigns dynamically across multiple ad platforms. We treat major search and social sites as a single platform. This helps us ensure that you get the most impressions, clicks, and conversions as well as the lowest CPM.

We automatically micro-segment your audiences on your preferred ad platforms. The result is more detailed response data that you can use to improve targeting and increase revenue.

But our definition of precision goes farther. Our software helps you speak to the smallest groups of people that the ad platforms permit. And the responses we gather are linked to these micro-segments, so you can understand your audience at the finest level of detail.

What you learn from those interactions helps you grow your audience across many platforms.  Improve your advertising by understanding the people who actually buy things from you.

Privacy

We founded AdvertOne with a single principle in mind: Privacy First. Permission is the cornerstone of everything we do. No cookies, no behavioral tracking, no second party data. We lock down your audience data, restrict its use, and manage your opt-outs, forgets, and cadence requests. We also deliver monthly compliance reports that will make you a hero in the boardroom.

We hash and encrypt your first party data when it’s in motion and when stored in our data lake. Our system was built from the ground up to comply with some of the most important international privacy regulations like the European Union’s GDPR and the California Consumer Privacy Act.

We protect your brand by helping you do what’s right for each audience member, even if that means forgetting everything about them.

People

Brand = Trust. Permission-based advertising helps you build trust with people at every stage of a long and beautiful relationship. To find, win, grow, and keep more customers. To learn from them, discover their motivations, and why they care. To use that understanding to find more people like them. And to profit by serving them better. We support your brand strategy by helping you do not just what’s legal, but also what’s right.

Our software is turning advertising into a secure channel that helps you develop relationships with your audience wherever they may be. Whenever they are ready. And our response rates meet or exceed those of your other marketing campaigns.

Now

Imagine a software platform that turns your digital advertising into a highly precise direct marketing channel. That begins with permission and helps you address your customers’ most stringent privacy concerns. And most importantly, that helps you develop relationships with the people that matter most. At their preferred time and place. With response rates to match. Let us show you how.

Our software is available now as a managed service. Simply upload your lists and creative and we do the rest. Or our team will develop stunning creative and copy for you. The new advertising is just a few taps away.

What is permission?

When we speak of permission-based advertising, what do we mean? Some forms of digital advertising face intense pressure by a wide range of privacy regulations. What kinds of advertising are the safest and most effective?

What permission buys you

Broadcast advertising is about brand. Digital advertising is about algorithms. The new advertising is about people, and isn’t that what matters most? This white paper walks you through how permission helps you focus on privacy, precision, and people. And that changes everything.

The weird world of marketing math

We measure everything—impressions, clicks, conversions, acquisitions, and everything in between. Measuring campaign performance across marketing channels is tricky and often misleading. This white paper will open your eyes to some of the problems and recommends some solutions. View our infographic.

To contact us email now@advert-one.com or complete the form below.

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